Pagsusuring Retorikal at Pananaw Tungo sa Pagbubuo ng Tagline ng mga Bayan
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Abstract
The study was conducted to know the strategies for creating the tagline in the different municipalities of La Union. The rhetorical aspects were analyzed based on style, lexicon, and semantics. The ideas of four groups of respondents—tourism administrators, teachers, students, and citizens, were taken by using an aide memoire. Many styles, lexicons, and meanings of the tagline of the municipalities reflect their culture and were validated by the responses of the interviewees. The styles used were powerful verbs, acronyms, translation, code-mixing, rhyming, and logo. The Iloco Code, history, and characteristics of the municipality and its populace are the lexicon. The four groups of respondents clarified that the objectives and influence of their tagline resulted in the creation of suggested strategies for formulating taglines that may be used in teaching language at the tertiary level.
Isinagawa ang pag-aaral sa layuning malaman ang mga pamamaraan sa pagbubuo ng mga tagline sa mga bayan ng La Union. Sinuri ang mga retorikal na pamantayan batay sa estilo, leksikon at semantika. Kasabay nito ang pagkuha ng pananaw sa apat na pangkat na kinapanayam sa pamamagitan ng paggamit ng aide memoir. Marami ang estilo, pinagmulan at kahulugan ng mga tagline ng bawat bayan na sumasalamin sa kultura ng bawat isa na napagtibay sa pamamagitan din ng mga pananaw ng ibang mga pangkat na kinapanayam. Ang mga estilong lumabas ay paggamit ng pandiwang makapangyarihan, akronim, pagsasalin, code mixing, paggamit ng logo at pagtutugma. Iloco Code, kasaysayan at katangian ng bayan, at mamamayan ang pinaghanguan ng tagline. Mahalaga ang ambag na kaisipan ng mga apat na pangkat na kinapanayam dahil nagbigay ito ng linaw sa tunguhin at impluwensiya ng kanilang tagline. Daan ang mga ito upang makabuo ng mungkahing pamamaraan sa pagbubuo ng tagline na maaaring magamit sa pagtuturo ng wika bilang kongklusyon Nabuo ang mga sumusunod na rekomendasyon: magsagawa ng karagdagang pag-aaral pa tungkol sa mga tagline para makita pa ang mga pagbabagong ginagamit sa pagbuo ng mga ito; mainam din na gawing lunsaran ang mga tagline sa mga usaping panlipunan.
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